Market Research Analyst
StableBusiness
Designs surveys and focus groups and analyses sales and consumer data so brands know what people buy and why, working at research agencies such as Ipsos, Kantar or NielsenIQ Malaysia or in FMCG, bank and telco insight teams. Most enter with a degree in marketing, statistics, economics or psychology.
In Malaysia
- How people get into it here
- SPM → Matriculation, Asasi, STPM or Diploma → Bachelor's in Marketing, Statistics, Economics, Psychology or Business → research executive or junior analyst at a research agency or a company insights team → Analyst → Insights Manager. Skills in Excel, SPSS/R or Power BI help a lot.
Subjects that matter here
The SPM subjects worth your effort for this career, with the reason for each.
Skills to build
Pay in the private market
Monthly pay from fresh grad to mid-career, from the salary guide cited on this page.
No official pay figure is published for this job, so we show none.
Government pay isn't shown: we haven't yet sourced the SSPA civil-service salary tables, and we won't estimate them.
Job demand outlook
Steady, reliable demand: a consistent number of openings.
Your readiness
How your current SPM subjects line up with this career.
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Add my gradesCheck what you may qualify for
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How to get here
Post-SPM pathways with programmes in this career's fields. Tap one to see real programmes and entry requirements.
About this information
This describes what the job involves. Pay, demand and entry routes differ in Malaysia, so check the Pathways and Programmes pages for local requirements.
Job responsibilities, knowledge areas and work context from O*NET 30.3, US Department of Labor, used under CC BY 4.0. onetcenter.org