Market Research Analyst
StableBusiness
Designs surveys and focus groups and analyses sales and consumer data so brands know what people buy and why, working at research agencies such as Ipsos, Kantar or NielsenIQ Malaysia or in FMCG, bank and telco insight teams. Most enter with a degree in marketing, statistics, economics or psychology.
Picture the job
Where you'd usually workA data and analysis desk
An illustration of a typical workplace, not a photo. Real workplaces vary.
In Malaysia
- How people get into it here
- SPM → Matriculation, Asasi, STPM or Diploma → Bachelor's in Marketing, Statistics, Economics, Psychology or Business → research executive or junior analyst at a research agency or a company insights team → Analyst → Insights Manager. Skills in Excel, SPSS/R or Power BI help a lot.
Pay in the private market
Monthly pay from fresh grad to mid-career, from the salary guide cited on this page.
No official pay figure is published for this job, so we show none.
Government pay isn't shown: we haven't yet sourced the SSPA civil-service salary tables, and we won't estimate them.
Job demand outlook
Steady, reliable demand: a consistent number of openings.
Your readiness
How your current SPM subjects line up with this career.
Add your SPM grades to see how ready you are for this career.
Add my gradesHow to get here
Post-SPM pathways with programmes in this career's fields. Tap one to see real programmes and entry requirements.
Compare routes against your results and interestsCheck what you may qualify for
Enter your SPM grades and see which routes and programmes you may qualify for. An estimate to plan with, not an offer.
Quick answers
How do you become a Market Research Analyst in Malaysia?
SPM → Matriculation, Asasi, STPM or Diploma → Bachelor's in Marketing, Statistics, Economics, Psychology or Business → research executive or junior analyst at a research agency or a company insights team → Analyst → Insights Manager. Skills in Excel, SPSS/R or Power BI help a lot.
What should I study to become a Market Research Analyst?
Related fields of study: Marketing, Business and Data Science. SPM subjects that help most: English, Bahasa Melayu, Visual Art (PSV) and Mathematics.
How much does a Market Research Analyst earn in Malaysia?
We don't yet have a Malaysian source we can cite for Market Research Analyst pay, so we show no figure.
Subjects that matter here
The SPM subjects worth your effort for this career, with the reason for each.
Skills to build
What beginner adverts asked for
We read 62 internship and fresh-graduate adverts in related fields (August 2026). A small sample from one job site, not every vacancy.
36 of 62 were internships
Allowance or pay, when stated
RM1,100 – RM3,400
27 of 62 adverts printed an amount: usually between RM1,100 and RM3,400 a month. Many print none.
Minimum CGPA asked
3.00 to 3.50
Stated in 6 adverts. Others did not state one.
Languages named
Bahasa Malaysia, Mandarin
An empty line means the adverts did not say, not that employers have no requirement. Check each employer's own advert before you plan around it.
About this information
This describes what the job involves. Pay, demand and entry routes differ in Malaysia, so check the Pathways and Programmes pages for local requirements.
Job responsibilities, knowledge areas and work context from O*NET 30.3, US Department of Labor, used under CC BY 4.0. onetcenter.org