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Copywriter

Rising

Creative

Writes the words in ads, social media posts, websites, packaging and campaign scripts, often in both BM and English, for advertising agencies, in-house brand teams and e-commerce sellers. Most start as junior copywriters with a diploma or degree in mass communication, advertising or languages and a strong writing portfolio.

You can enter this career straight after SPM. A degree is optional, not required.

Mass Communication & MediaMarketingCreative Arts & Media

In Malaysia

How people get into it here
SPM (good credits in BM and English) → Diploma or Degree in Mass Communication, Advertising, Creative Writing or English/Malay Language → build a portfolio (sample ads, social posts, internship work) → junior copywriter at an agency or brand → senior copywriter → creative director. Some self-taught writers get in through freelance work and a strong portfolio.

Sources:my.jobstreet.comtalentcorp.com.myemasco.mohr.gov.my

Subjects that matter here

The SPM subjects worth your effort for this career, with the reason for each.

EnglishWrite copy that sells.
Bahasa MelayuReach a local audience persuasively.
Visual Art (PSV)Design eye-catching content.
Computer Science / ICTDigital tools and editing.

Skills to build

Clear, persuasive writing in BM and EnglishCreativity under tight deadlinesTaking feedback from clients and editorsUnderstanding what makes an audience act

Pay in the private market

Monthly pay from fresh grad to mid-career, from the salary guide cited on this page.

Entry

Private
RM3,400 – RM4,400

Government pay isn't shown: we haven't yet sourced the SSPA civil-service salary tables, and we won't estimate them.

Job demand outlook

Rising

Hiring is growing: more openings expected over the next few years.

Your readiness

How your current SPM subjects line up with this career.

Add your SPM grades to see how ready you are for this career.

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Check what you may qualify for

Enter your SPM grades and see which routes and programmes you may qualify for. An estimate to plan with, not an offer.

How to get here

Post-SPM pathways with programmes in this career's fields. Tap one to see real programmes and entry requirements.

About this information

This describes what the job involves. Pay, demand and entry routes differ in Malaysia, so check the Pathways and Programmes pages for local requirements.

Source: JobStreet Malaysia salary insights for Copywriter (average of full-time salary ranges disclosed in JobStreet job ads, all experience levels) · as of Jun 2026

Check the salary figures yourself:JobStreet

Job responsibilities, knowledge areas and work context from O*NET 30.3, US Department of Labor, used under CC BY 4.0. onetcenter.org